This
course intends to make you aware of and familiar with the
development and state-of-the-art position of m-commerce
at the moment. This includes a basic knowledge of computerisation
in companies and of the consequences of going mobile at all
levels- whether it be security, privacy, or more generally
what CRM includes and what the future still entails in the
wireless gamble.
As you can notice most
of the literature handed to you is based on The Economist
: this is not being biased: along the years I have made
up my mind that it constitutes a really good approach on all
these topics with sufficiently professional views and opinions,
but no mystifying technical jargon that would make questions
obscure for students. You are free and even advised to launch
your own personal information search in all those fields which
you will not be able to escape in your future careers.
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