| Master
of International Business
International Business Environment
The Virtual Enterprise (12h)
This course intends to make you
aware of and familiar with the development and state-of-the-art
position of m-commerce at the moment. This includes a basic knowledge
of computerisation in companies and of the consequences of going
mobile at all levels- whether it be security, privacy, or more generally
what CRM includes and what the future still entails in the wireless
gamble.
As you can notice most of the literature
handed to you is based on The Economist : this is not being
biased: along the years I have made up my mind that it constitutes
a really good approach on all these topics with sufficiently professional
views and opinions, but no mystifying technical jargon that would
make questions obscure for students. You are free and even advised
to launch your own personal information search in all those fields
which you will not be able to escape in your future careers.
Des questions permettront de rédiger
des réponses en anglais sur chacun des textes, permettant
d'en suivre mieux la lecture et d'approfondir chacun des sujets
: voir questions
Time, October 12th 1992, Crippled by Computers, 48-50.
Financial Times
Survey, Wednesday, January 26th 1994, Mobile Computing
The Portable Revolution, 1.
The Internet and Your Business,
Fortune, March, 7 1994
Database Marketing, A potent New
Tool for Selling, Business Week, September 5 1994.
The Economist,
September 30th 1995, Telecommunications Survey, The Death
of Distance,
40p.
The Economist,
September 28th 1996, The
World Economy : The Hitchhikers Guide to Cybernomics.
The Economist,
May 10th 1997 Electronic
Commerce In Search of the Perfect Market.
The Economist,
23rd August 1997, Hiho, Hiho, Down the Data Mine We Go,
49-50.
The Economist,
September 13th 1997, Telecommunications Survey, A Connected
World, Down with Distance, 42p.
The Economist
, August 15th 1998, Information Technology, Management
in Cyberspace, 16.
The Economist,
March 13th 1999 The Economist Review : Economics on the
Net, 7.
The Economist,
May 1st 1999, The End of Privacy : The Surveillance Society,
19-23.
The Economist,
May 8th 1999, The Real Virtual Business, 83-84.
The Economist,
May 1st 1999, The End of Privacy, The Surveillance Society,
19.
The Economist,
October 9th 1999, Telecommunications
Survey: The World in Your Pocket, 40p.
The Economist,
1st April 2000, E-commerce
The A to Z of B2B, 67.
The Economist, 23rd September
2000, The New Economy Survey: Untangling e-conomics, 44p.
The Economist,
October 14th 2000, The Wireless Gamble, 17.
The Economist,
November 11th 2000, A Survey of E-Management, The Shape
of the New e-
Company, How to be an e-Manager,
40p.
The Economist
Technology Quarterly, December 9th
2000, Is Blue Tooth Worth the Wait? (Digital ink meets electronic
paper, Printed on flexible media, digital ink promises reprogrammable
wallpaper, posters, newspapers and event T-shirts), 17.
The Economist,
May 5th 2001, Finance and Economics, Dreams of a Cashless
Society, 73-4.
The Economist
Technology Quarterly, December 14th
2002, The Race to Computerise Biology.
The Power of Voice.
The Economist,
December 21st 2002, E-commerce
Profits at Last, 91.
The Economist,
February 8th 2003 Business, The IT Revolution , The best
Thing Since the Bar-Code, 61-2.
The Economist,
January 4th 2003, E-Government: No Thanks, We Prefer
Shopping, 29.
The Economist,
August 2nd 2003 Travel and tourism, New routes to the
beach.
The Economist
Technology Quarterly, September 6th
2003, A Web Address for Every Car? 13.
The Economist
Technology Quarterly, March 13th
2004, Blogging Goes To Work, 13.
The Economist,
June 26th 2004, Technology, shopping and beyond, The
future is still smart, 65.
The Economist,
May 15th 2004, A Perfect Market, A Survey of e-commerce,16p.
The Economist,
June 26th 2004, Technology, Shopping and Beyond: The
Future Is Still Smart, 65.
The Economist,
September 25th 2004, The March of the Mobiles, 15.
The Economist,
30th October 2004, A Survey of Information Technology,
Make It Simple : the Mom test,13.
The Economist,
November 20th 2004, Economists and policy makers are
just beginning to understand the use of information markets, 80.
The Economist
Technology Quarterly, March 12th
2005, Phones with Eyes, The Talking Cure, Behind the Digital Divide,
30.
The Economist,
April 30th 2005, Internet Advertising : The Online Ad
Attack, 53
The Economist,
May 7th 2005, Finance and Economics : What the long-tail
means for the Economics of E-Commerce, 73.
Biometrics and face recognition:
see website
http://ctl.ncsc.dni.us/biomet%20web/BMFacial.html
ETTIGHOFFER Denis, Lentreprise
virtuelle ou les nouveaux modes de travail, Paris : éditions
Odile Jacob. 1992. 346.
( La plupart des ouvrages cités
en bibliographie sont en français et remontent au moins à 1992)
.
Plan of the course and suggestions
for oral presentations:
1. e-commerce/m-commerce :
B2B/B2C... ( e-purse
e-banking)
virtual malls...online shopping,
e-tourism, broadband connections
2. CRM (Customer Relation Management)
:
*database marketing
* "smart
tags"
* « E-motion » :
face recognition
3. Computer security :
* viruses/antiviruses
* encrypting/steganography
* face recognition
4. Videoconferencing
5. Economic intelligence:
* Data warehouse/data
mining
6. WAPs...and evolutions
7. Teleworking
8.Telemedicine
9. e-ink and e-books
10. You have to give advice to your company to choose the
appropriate computer equipment (small and medium size company).
Account for your choice. Don't forget anything (especially mobile
computing; Blue Tooth technology...). Give
a budget.
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